Improve the visibility of your property

Our shared goal is simple: to deliver great guest experiences. From the booking experience to the stay itself, the value and experience you provide guests helps determine your visibility and performance in our marketplace.

Our new search and sort factors

The search and sort factors help you understand the elements of your offer strength and guest experience that impact your sort order, and clear recommendations identify how you can deliver a better traveler experience. The better experience you provide throughout the traveler journey, the higher you may appear in search results and the more visible you’ll be to travelers.

Improve your offer strength

Recommendations explain how to optimize your listing content, rates, and availability

Deliver great guest experiences

Insights from reviews identify areas of the stay experience your guests enjoy — and the areas to improve

Offer strength factors

In a span of seconds, travelers deduce whether your property is a fit for their needs. Complete listing content and competitive pricing and availability ensure you make your best first impression. To help you provide the information travelers need, our tool will:

  • Alert you when we see discrepancies between your room availability, inventory, and rates on our booking websites and other travel websites
  • Assess the completeness of your listing content, including photos, property description, guest policies, and fees, to set the right expectations with your guests
  • Provide tips to optimize your offer strength, so you can make improvements quickly

Read more about the factors that determine your offer strength — and how to improve them — here.

Guest experience factors

As our marketplace evolves, the guest experience you provide will play a greater role in where your property appears in search results. To help you understand how to better serve your guests, our tool will:

  • Analyze data from your recent guest ratings and reviews and your relocation and refund rates
  • Provide you with a clear view of how your guests perceive different areas of their experience, including customer service, cleanliness, amenities, and more
  • Recommend actions you can take to improve the guest experience — and your guest reviews

Learn more about these factors and find resources to help you deliver great guest experiences here.

Improve your sort order

See the new search and sort factors and what you can do to achieve the best results in our marketplace.

Visit Partner Central

How is our marketplace evolving?

Our commitment is to put the traveler at the heart of everything we do. As traveler expectations evolve over time, so too does our marketplace. We are continually optimizing to better address traveler needs and to highlight specific actions you can take to best address these needs.

As a first step, a wider set of signals will be used to determine your visibility in our marketplace. From rate competitiveness to guest reviews, these signals indicate a greater likelihood of great guest experiences and repeat stays.

When you consistently deliver positive experiences for guests, your listings will stand out more, so travelers can be confident they’ll have a great experience when choosing to book with you.

What’s changing this year?

Currently, Quality score measures the strength of your offer and determines your visibility in search results.

Moving forward, in addition to your offer strength, the guest experience will play a greater role in determining sort order. Quality score will be replaced with the new search and sort factors that monitor more signals related to the guest experiences, giving those factors more impact on sort order. 

In May 2022:

  • The new search and sort factors will be available in Partner Central, but they will not yet impact sort order.

In August 2022:

  • The search and sort factors will begin to impact sort order, giving the guest experience more impact on performance.
  • Quality Score will be deprecated.

New capabilities and benefits will be added as we improve the experience.

As we evolve our marketplace, we want to hear from you — please share your input with us using the feedback tool in Partner Central.

FAQs

The detail you share about your property – types of amenities, services, policies, and proximity to popular sites – is used when travelers narrow a search to find an accommodation that meets their specific needs. Excellent photos and information about your surroundings help travelers imagine staying with you and prompt them to book their stay.

Thorough, accurate, and engaging listing content ensures travelers have the information they need to make a booking decision. Your focus providing a great experience for travelers, from planning through stay, helps your property appear higher in search results and gives you more visibility with travelers. Read more about how your listing content impacts your sort order here.

Read our article: “6 tips to improve your property listing”.

For more property-specific tips, review the recommendations in Content Score in Partner Central. Your Content Score confirms you have crafted a high performing listing for our websites and allows you to compare the quality of your content to comparable properties in your market.

From the booking experience to the stay itself, the experience you provide guests determines your visibility and performance in our marketplace. See the search and sort factors that impact your sort order here.

Guest reviews are one of many factors we look at to understand what properties provide great guest experiences. For these factors, we look at your average rating across time and give recent reviews higher importance and older reviews lesser importance, so that with every effort you make to improve you’ll see an impact sooner.

These guest experience factors are displayed in search and sort factors in Partner Central. Starting August 2022, guest experiences will play a greater role in where your property appears in search results. Learn more about guest experience and search and sort factors in this article.

Check out this great overview video on how guest reviews work on the Expedia Group sites. Reviews will appear first on the booking website, e.g., Hotels.com or Expedia.com, and, after 90 days, they’ll display across all the sites in our marketplace.

Learn how to avoid guest relocations in Partner Central. To eliminate same-day arrivals, consider setting a booking cutoff restriction to specify how many days in advance a guest must book before check-in. Read more on how to do this here. Always remember to close room types that are not available for booking and update your properties status to indicate unexpected closures.

You can make updates to your comp set every 15 days to keep pace with changes in your market.

Steps for customizing your competitive set are available here. 

Your search and sort factors in Partner Central show you factors that contribute to your offer strength. Our tool alerts you to missing information, rate discrepancies, and more, so you can rest assured you are putting your best foot forward with guests and improving your placement in sort. Learn more about search and sort factors here.

We're one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity, and more. Learn more in our About Us section.

Welcome! Thank you for joining Expedia Group! Your success is our top priority. Find best-practice tips for new partners here - you'll be attracting the best guests for your property in no time!