Refine your listing

Detailed descriptions and the right photos are key to filling your rooms with the guests you want most. Our tools can help.

Attract the right guests

When looking for a place to stay, travelers often use filters to narrow their search. They rely on photos, location and amenities to determine if they’ve found the right property. Our tools can help you craft a high-performing hotel listing, designed to appear in the right search results, and capture bookings from guests who will love staying with you.

Meaningful descriptions

Conveying what makes your property unique is key to being considered by travelers. We can help.

Powerful photos

Photos help travelers decide if a property is a good fit. Set expectations with your gallery.

Inviting location

Use your local expertise to highlight all there is to see and do when a traveler stays with you.

Content score

If your hotel listing fails to connect travelers with the experience you offer, it isn’t doing the job. With over a million property listings in our marketplace, we can help you get it right.


Your Content score:

  • Provides a best-practice amenity checklist, ensuring your listing is complete 
  • Ensures policies and fees are clearly stated, helping set expectations
  • Compares your content to local competitors, revealing possible gaps

It’s easy to craft a high-performing listing – one that attracts your best guests –with the help of your Content Score.


Already a partner? 

Sign in, explore Content score in Property details


67% of travelers feel overwhelmed with too many choices when researching and planning a trip.

Wyndham Vacation Rentals, 2017

Photo score

Photos are by far the best way to invite travelers to imagine staying with you. Don’t miss the opportunity to emphasize with images what makes your property special. Your Photo score can help.

  • Flags missing photos of unique features, amenities and rooms
  • Provides advice on the types of images travelers want to see before they book
  • Gives tips on taking professional-quality photos at all levels of budget 

Ensure you have a visually strong listing that gives travelers the confidence to book your rooms.


Already a partner? 

Sign in, explore Photo score in Property details


Travelers booking on Expedia Group look at an average of 35 photos on their phones and 75 on their tablets.

Expedia Group 2017

Points of interest

Narrowing in on a location that’s close to what they want to see and do is often the first step travelers take when looking for a place to stay. Are you positioning your property as the perfect home base for exploring everything your destination has to offer?

  • Highlight nearby activities and must-see sites
  • Add photos to bring your location to life

Points of interest allow travelers to more accurately anticipate their stay and help you capture their booking.


Already a partner? 

Sign in, explore Points of interest in Property details


Location is the top factor among all demographics for hotel selection.

Sullivan and 20I20 Research, 2016


The detail you share about your property – types of amenities, services, policies and proximity to popular sites – is used when travelers narrow a search to find an accommodation that meets their specific needs.  The visibility of your hotel is helped when you provide robust information.  Excellent photos and information about your surroundings help travelers imagine staying with you and prompt them to book their stay.

Get step-by-step instructions on how to improve your Content Score. Your Content Score confirms you’ve crafted a high performing listing for Expedia Group sites and allows you to compare the quality of your content to comparable properties in your market.

Watch our video on uploading photos or use these instructions. Your Photo Score quickly identifies whether your gallery has the images travelers typically want to see, determines if the quantity and quality are right and highlights areas to improve to drive more engagement.

Yes! These tips will help you add landmarks and sites to your listing. Travelers often have a list of things they want to see and do and will filter their hotel searches to stay nearby. Points of interest are used to match your property to proximity searches and help travelers feel confident enough to book their stay. 

Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing and other marketing programs. If you have any problems, our local teams are ready to help.

Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.

An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.

At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning and booking travel. They often plan far in advance, stay longer at your property and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.

We are one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia,, Orbitz, Travelocity and more. Learn more in our About Us section.

No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.

You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.

Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing. 

As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at check-out. You can also have guests pay you directly at check-out and compensate Expedia Group.

To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.

It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.

In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing and social media promotion to attract consumers from around the world to your market and individual property.

We are constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.