Captivating hotel photography is one of the most effective ways to secure online bookings. But getting great photos of your property doesn’t have to be difficult or break the budget. Keep reading to learn more about our top and tested photo tips.
Beautiful photography that grabs the attention of potential guests—and that showcases all the features your property has to offer—is one of the most effective ways to secure online bookings. In fact, our research shows that hotel listings with high-quality photos have a 63% higher click-through rate than those without. And having just one photo, as opposed to none, increases the chances of booking by 225%!
In our global marketplace, we know first-hand how images have real power in hotel booking conversion. But capturing great photos doesn’t have to be complicated—or break your budget. Get started with a few key hotel photography tips:
1. Set the right expectations
Before you or a photographer start shooting, it can be useful to brainstorm about what you’re offering. That’s because the images you choose can do more than showcase the quality of your property. They can also reflect the kind of experience your guests will have when they stay with you. Develop a shot list with images that:
2. Prioritize key photos
You’ll want to aim for approximately 20 property photos for a small hotel, or up to 100 for large hotels. This may seem like a lot, but our research shows that having this full set of pictures, from each kind of room, to each amenity, is key to getting travelers to see themselves staying there. At a minimum, to convince someone to book, you’ll want to curate the following:
3. Room-by-room photo tips
According to our research and marketplace insights, here are the details that matter most to travelers for each type of room:
Guest room photos
Common area photo tips
Location photo tips
4. DIY smartphone photography
Thanks to the evolution of smartphones, chances are you have an excellent HD camera in your pocket. Don’t be afraid to take advantage of it. That being said, most of the following recommendations can apply to other kinds of cameras, too.
Smartphone-specific hotel photo tips
Your property has so much to offer. You just want to make sure your online listing shows that off. Whether you hire a photographer or snap the photos yourself, all you need are a couple dozen strong images that tell a story, and you’re already way ahead.
With Expedia Group’s Partner Central, you can move even faster by uploading your hotel photos right to your listing—directly from your smartphone with our mobile app.