What travelers want

Weeks after global travel restrictions began to lift, we started seeing some signs indicating the cautious return of travel spending. People are dreaming of travel. They want to pack their bags and get away. Yet uncertainty lingers. Over 150 countries remain partially closed to international travel. Outbreaks of COVID-19 continue to make headlines. 

Success today means understanding who will travel first, and when and how they intend to book their stays. This report is your guide. Inside you’ll learn how to prepare your property for new booking behaviors, and get a 12-point action plan to help stand out.

34,000 travelers

Representatives across critical demographic categories

13 countries

Insights from major markets across the globe

125+ unique findings

Travelers insights and data found nowhere else

plan to book a hotel or vacation rental within the first six months

When will travel return?

Our research revealed good news: 57% of people plan to book travel within six months. What’s more encouraging, 34% will book within three months. Despite this encouraging news comes a word of warning: traditional booking behaviors have been turned upside down. In this report, we explore which demographics will travel first, what kind of trips they will take, and how they plan to book and stay.

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7 out of 10 prefer to book stays through a travel agent

How can you prepare for new booking behaviors?

With uncertainty prevailing, it’s no surprise that we’re seeing booking windows at the extremes. This trend is further driven by a shift to domestic travel—how domestic travelers search and book is one of the biggest opportunities, and liabilities, in our new world. In the report, we explore how booking windows are changing, what surprising factors travelers are weighing most heavily when booking, and how you can stand out from the crowd.

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of travelers can be motivated to extend their stay

How can you drive more revenue?

While the landscape of travel is changing, there is opportunity on the horizon. Overwhelmingly, travelers can often be motivated to travel, and to extend their stay, with the right approach. However travelers are also pickier than ever. With more options and competition for their dollar, they are more particular in their demands. In the report we explore what is driving longer stays, how to tailor your guest experience, as well as new strategies to drive help revenue.

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