Maximize marketing impact

Achieve your goals through proven, easy-to-use hotel marketing tools and programs that reach millions of travelers. Discover options for every budget.

Stand out to the right guests

While attracting traveler attention is the fundamental goal of hotel marketing, you also need control over when and how much you invest. Our programs fit all budgets, turn on-and-off easily, and can be deployed as stand-alone initiatives or in combination for increased impact. The constant? Access to high-value travelers looking to book their next trip.

Achieve business objectives

From filling last-minute vacancies to maximizing profitability during the high season, we can help.

Stay within budget

No marketing funds? No problem. We have promotional models that will help you boost your bookings.

Build your brand

Our programs also help you emphasize what makes your property unique and special.

TravelAds

Are you trying to build brand awareness and increase occupancy in a competitive market? Consider targeting travelers with a sponsored listing appearing in a premium placement.

  • Showcase your property with customized ad copy and photos
  • Target who sees the ad and where it appears
  • Set a daily budget and only pay-per-click
  • Track performance and adjust budget and targeting in real-time

TravelAds gives you the insight and control you need to confidently invest in online advertising.

 

Already a partner?

Learn more about Travel Ads

 

On average, moving up 1 spot in the search results will increase CTR by 30.8%.


ClickFlow, 2019

Accelerator

When you’re asked to do the impossible–fill vacancies, maintain your average daily rate (ADR) and not spend money on marketing–Accelerator is the tool for you.

  • Boost your placement in traveler search results
  • Increase your compensation rate vs. discounting or investing marketing funds
  • Set your dates and terms 
  • Remove the Accelerator at any time
  • Preview and adjust your potential placement before committing
  • Pay only when you receive reservations

Use Accelerator to activate a low-risk, results-driven strategy that quickly helps increase the visibility of your listing.

 

Already a partner?

Sign in, explore Accelerator in Marketing tools

 

Properties in the top 15 sort positions get 75% of traffic.


Expedia Group, 2018

Campaigns & promotions

In the blink of an eye, you may shift from driving early bookings for your high season to filling rooms next week. Our wide range of marketing programs will help you rise to any challenge.

  • Target the right type of traveler to meet your goals
  • Select a proven promotion or create your own
  • Offer room rate-discounts or value-add amenities
  • Participate in a local or regional multi-channel media campaign

Reduce the time you spend achieving your occupancy targets, leverage our flexible marketing programs to get noticed by travelers.

 

Already a partner?

Sign in, explore Marketing tools

 

Travelers booking package promotions on Expedia Group tend to stay twice as long, book earlier and have lower cancellation rates than the average.


Expedia Group, 2018

VIP Access

Do you want to signal high-value travelers that you offer an outstanding guest experience? Request an invitation to join our VIP Access program and be instantly recognized as exceptional.

  • Target lucrative frequent travelers enrolled in our loyalty programs
  • Stand out by displaying the VIP Access badge on your listing
  • Receive exclusive marketing opportunities and premium search placement
  • Provide guests with a value-add amenity during their stay

Realize more value from providing marvelous service by targeting Expedia Group’s best travelers.

 

Already a partner?

Contact us, request VIP Access

 

Expedia Rewards travelers have 1.3 x greater booking value than the average traveler.


Expedia Group 2018

 

VIP Access properties typically see 3x greater annual gross booking growth when compared to similar properties that aren’t part of the program.


Expedia Group, 2018

FAQs

Absolutely! They’re designed to be used together and as standalone tools. For example, you might be a VIP Access property running a package promotion to attract travelers who plan ahead, while at the the same time leveraging a same-day deal to offset last-minute cancellations.

This video provides more information on TravelAds bidding and budgets. You can go slow at the beginning, with $0.25 cost per click and a daily budget that feels comfortable, and learn what works for you. Our Media Solutions team is happy to help; you can ask a question or, if you’re ready, sign up for an account

No, although before you begin, you should review our promotion guidelines. Then feel free to participate in any of our campaigns or promotions – and remember, you can always design your own.

Check out this video on increasing visibility for more context.  Strategies for using Accelerator vary depending on business need. Some partners are very precise, adding an Accelerator only when they need to fill rooms.  Others run an Accelerator for a longer period, paired with a promotion targeting a specific audience – e.g. travelers who book early. It’s easy to test, learn and adjust until you find an approach that works best for you.

Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing and other marketing programs. If you have any problems, our local teams are ready to help.

Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.

An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.

At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning and booking travel. They often plan far in advance, stay longer at your property and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.

We are one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity and more. Learn more in our About Us section.

No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.

You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.

Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing. 

As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at check-out. You can also have guests pay you directly at check-out and compensate Expedia Group.

To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.

It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.

In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing and social media promotion to attract consumers from around the world to your market and individual property.

We are constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.