Facing fierce competition, Prague hotel enjoys growth
Surrounded by 4 and 5-star competitors in the heart of the city’s old town, this historic hotel uses real-time market insight and package promotions to grow steadily.
127 rooms
Boutique chain
15 years in business
45%
year-over-year revenue growth
140%
growth in revenue from package promotion
Their Story
K+K Hotel Central is an exclusive property situated in the heart of Prague. With unique Art Déco architecture, excellent reviews, a spa, fitness center, bar and restaurant, the hotel has a lot to offer travelers.
However, their prime location is shared by dozens of highly rated hotels. And more choice for travelers creates stiff competition for K+K Hotel Central.
Barbora Slachova
Revenue Manager
K+K Hotel Central
The Solution
To grow their business, the hotel turned to Expedia Group for inventive ways to gain a competitive edge.
The K+K Hotel Central team uses the analytics tools in Partner Central to uncover and understand local market trends. They closely monitor a customized competitive set to compare their pricing, booking capture rate, visibility and revenue performance against the hotels they compete with most. At a glance, they know who they’re losing business to and how often they’re winning.
Revenue Manager, Barbora Slachova, comments, “We have a fantastic relationship with our market manager who ensures I understand the latest trends and behavior in my competitive set.”
Guest Insights, also available in Partner Central, reveals potential revenue growth opportunities by country. A variety of marketing promotions and campaigns can be used to target offers to travelers from these locations. In particular, K+K Hotel Central, has found package promotions – the bundling of rooms with flights and/or car rentals – has helped them reach international guests and large groups. Both are valuable audiences who typically spend more, stay longer and cancel less frequently. In the last year alone, the hotel’s business from packages has grown by over 140%. All in all, the partnership with Expedia Group has helped the hotel maintain steady growth in revenue; up 45% in the last 12 months.
Ongoing Success
As market conditions fluctuate, K+K Hotel Central takes advantage of the various marketing tools available in Partner Central. For example, at times they offer discounts to the over 70 million frequent travelers in Expedia Group’s loyalty program or deploy a sponsored TravelAd in search results. Additionally, they participate in the by-invitation VIP Access program for properties with reputations for exceptional guest experience. In exchange for providing special recognition to loyalty members, their listing stands out with the VIP Access badge.
