A hotel marketing strategy creates an overall game plan for how marketing activities will help you attract guests, sell rooms and achieve profitable growth. By defining “why” and “what” you’ll do, you can make more informed decisions about how you invest limited budget and resources.
Targeting a specific traveler audience is key, allowing you to tell a truly compelling story about why your property is perfect for their needs and support your claim with example amenities, photos and glowing reviews from previous guests who are just like them. This enhanced appeal will help you win more business with the guests you want most.
Strategy in place, be sure to explore the marketing and promotions tools in Partner Central. They’re easy to use and will help you deliver results.