Content score

Discover if your hotel listing provides enough rich detail to attract the right travelers for you.

Best for:

All properties

Used for:

Evaluating hotel content strength

Benefits:

Help improve your discoverability in filtered searches

Overview

The amenities, services and policies detailed in your listing are used when travelers filter their search results, allowing them to narrow in on an accommodation that best meets their needs. A good match has the potential to align expectations and lay the groundwork for satisfied guests and positive reviews.

 

Your Content score helps you:

  • Quickly fill gaps and improve listing performance
  • Easily identify what amenities travelers want most
  • Better understand how your listing quality compares to competitors

 

Already a partner?

How it works

Using traveler search data, surveys and industry trends, we’ve determined what travelers want to know before they book a property like yours. By comparing this information with the hotel content in your listing, we identify and highlight areas that could potentially be improved. Areas of focus include:

  • Property-specific amenities: Sets guest expectations for their stay, including whether you offer parking, a pool, gym facilities, public Wi-Fi, breakfast or laundry services.
  • Room-specific amenities: Previews what to expect in each room type, including in-room entertainment, premium bedding, mini bars, robes, hair dryers, etc.
  • Photo gallery quality: Confirms you have the type, quality, and quantity of photos travelers want to see.
  • Clearly stated guest requirements: Includes all property policies, deposits and fees.

 

Already a partner? 

 

A single photo increases a hotel’s likelihood of conversion by 225%.

 

Expedia Group Media Solutions, 2017

FAQs

The detail you share about your property – types of amenities, services, policies and proximity to popular sites – is used when travelers narrow a search to find an accommodation that meets their specific needs.  The visibility of your hotel is helped when you provide robust information.  Excellent photos and information about your surroundings help travelers imagine staying with you and prompt them to book their stay.

Get step-by-step instructions on how to improve your Content Score. Your Content Score confirms you’ve crafted a high performing listing for Expedia Group sites and allows you to compare the quality of your content to comparable properties in your market.

Watch our video on uploading photos or use these instructions. Your Photo Score quickly identifies whether your gallery has the images travelers typically want to see, determines if the quantity and quality are right and highlights areas to improve to drive more engagement.

Yes! These tips will help you add landmarks and sites to your listing. Travelers often have a list of things they want to see and do and will filter their hotel searches to stay nearby. Points of interest are used to match your property to proximity searches and help travelers feel confident enough to book their stay. 

Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing and other marketing programs. If you have any problems, our local teams are ready to help.

Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.

An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.

At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning and booking travel. They often plan far in advance, stay longer at your property and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.

We are one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity and more. Learn more in our About Us section.

No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.

You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.

Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing. 

As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at check-out. You can also have guests pay you directly at check-out and compensate Expedia Group.

To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.

It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.

In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing and social media promotion to attract consumers from around the world to your market and individual property.

We are constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.