The most comprehensive travel rewards program we’ve ever created, One Key™ will power the traveler experience to drive more demand for you.
One Key is coming
Announcing our travel rewards program: One Key
Launching in the U.S. on July 6, 2023, with additional markets to follow starting in 2024, One Key will accelerate demand for you like never before. Now with the flexibility to earn and use rewards across Expedia, Hotels.com, and Vrbo, travelers can unlock a world of opportunity — and so can our partners.
It's simple, flexible, and more rewarding for you and your guests.
One rewards program, three brands, countless ways to benefit.
Unifying our existing travel rewards programs gives members the freedom to earn and spend rewards across every eligible element of a trip. This means more visibility with valuable travelers for you than ever. One Key will:
- Accelerate demand by providing what our members want most: flexibility. Travelers can plan their ideal trip across our three brands to maximize rewards.
- Attract incremental travelers who spend more and book more often.
- Increase your exposure to more members booking through our family of brands and every type of trip — eligible hotels, vacation rentals, car rentals, flights, cruises, and more.
On average, our members book 2.5x more frequently and spend 2.7x more than non-members.
Expedia Group, global bookings on Expedia.com and Hotels.com, 2022
One Key unlocks more for your business
Get ready to unlock access to more high-value guests and growth opportunities. With One Key, you can:
- Positively impact your bottom line with Expedia Group-funded OneKeyCash™, our new rewards currency. Members can earn OneKeyCash any way they travel — and they could use it on eligible trips with you.*
- Reach the guests you want to attract. Our program assesses member eligibility annually (as opposed to qualifying for life), so you know you’re always targeting our most frequent travelers.
- Drive results with a mix of flexible tools, custom offers, and promotions to target members in a way that works best for your revenue strategy.
*OneKeyCash is not redeemable for cash and can only be used on Expedia, Hotels.com, and Vrbo.
95% of members are planning to travel for leisure in the next 12 months, compared to 67% of non-reward members.
Expedia Group, consumer survey with Wakefield Research, March 2023
Here’s how to be one of the first to benefit
Don’t wait — begin preparing for the launch of One Key today. If you’re a hotel partner, you can be one of the first to benefit by creating custom offers targeted to our high-value travelers now.
See below for more specific actions to take to ensure your business is ready to capture this increase in demand.
Help drive the results you’re looking for with a combination of discounts, perks, or bonus rewards that work best for your revenue strategy.
Ensure your Vrbo property listing is in the best shape it can be to stand out from the crowd. To optimize your listing for success, include amazing photos, headlines, and property descriptions. And make sure your rates and calendar are accurate and competitive.
Contact your account manager today to set up Members Only Deals and learn more about what you can do to prepare for One Key.
Contact your account manager today to set up Members Only Deals and learn more about what you can do to prepare for One Key.
Contact your account manager today to set up Members Only Deals and learn more about what you can do to prepare for One Key.
Contact your account manager today to set up Members Only Deals and learn more about what you can do to prepare for One Key.
Learn more about the One Key launch
One Key is the most comprehensive travel rewards program we’ve ever created. Launching in the U.S. on July 6, 2023, One Key unifies the Expedia and Hotels.com rewards programs and, for the first time, brings a rewards program to Vrbo. Our travel rewards program will accelerate demand for your business by catering to what our members want most: flexibility. One Key gives members the freedom to be rewarded any way they travel – on eligible flights, car rentals, hotels, vacation rentals, and more.
Today, Expedia Group has separate travel rewards programs for Expedia and Hotels.com and no rewards program for Vrbo. These separate travel rewards programs use different reward structures and have no ability to earn and use rewards between the two. One Key will replace Expedia Rewards and Hotels.com Rewards and introduce a first-ever rewards program to Vrbo.
Not only will travelers earn rewards with our three brands – Expedia, Hotels.com, and Vrbo – they will earn across different trip products too: eligible hotels, vacation rentals, car rentals, flights, cruises, and more. One Key will introduce OneKeyCash, the new rewards currency travelers will earn as a percentage of purchases, which can then be used to discount eligible future travel when booking on Expedia, Hotels.com, and Vrbo.* One Key unifies Expedia, Hotels.com, and Vrbo under one simple, easy-to-use, and flexible travel rewards program.
*OneKeyCash is not redeemable for cash and can only be used on Expedia, Hotels.com, and Vrbo.
One Key will launch in the U.S. on July 6, 2023, with additional markets to follow starting in 2024. Our current travel rewards programs will remain in place in any market where One Key has yet to launch.
No, partners are automatically included as part of this change and do not need to take any action to take advantage of the increased demand created by One Key. Any offers you are using to attract our travel rewards members today, such as Members Only Deals, in-stay perks, and being a VIP Access property, will automatically transfer to One Key and One Key members.
For more details on One Key, please visit https://www.expedia.com/one-key.
