TravelAds

A powerful pay-per-click advertising platform, empowering hotels to target high-value guests when they’re planning their next trip. 

Best for:

 

Properties with marketing funds

 

Used for:

 

Improving placement, brand presence in search results 

Benefits:

 

Flexible strategy for increasing room night growth

Overview

Ever wish there was one marketing tool that could help you drive lucrative high-season bookings early and fill last-minute rooms in a hurry? This proven advertising solution has the power and flexibility you’re seeking.

  • Drive growth by increasing visibility in search results.
  • Increase profitability by targeting your most lucrative guests.
  • Maximize ROI by only paying when travelers engage with your listing.

Already a partner?

How it works

TravelAds gives you access to a highly-qualified audience – travelers actively shopping for rooms – and fine-tuned control over ad design, target audience and how much you spend.

 

Easy-to-use tools, real-time performance reporting and digital media consultants standing by to advise are added benefits that make TravelAds one of the best tools in your hotel marketing mix.

 

Already a partner?

 

75% of users don’t scroll past the first page of search results.

 

Hubspot, 2019

The Details

TravelAds allows you to carefully manage your advertising campaign.

  • Targeting: Set the parameters for who sees your ad to achieve your business goals. Target domestic travelers, international or both; only display ads for specific check-in dates or based on length of stay; or perhaps you want to only engage mobile app users – it’s all possible and can be adjusted at any time.
  • Budgeting: Pay-per-click advertising is low risk. Your ad appears in a premium place, but you only pay when travelers engage with your listing. Set your daily budget and maximum cost per click and adjust as needed.
  • Messaging: Custom images and ad copy allow you to maximize the impact of your premium placement. Showcase features that differentiate your property, or add an offer or promotion to encourage bookings.
  • Optimizing: The TravelAds dashboard provides the data you need to continuously optimize the performance of your campaign – clicks, views, conversions, and an evaluation of your bid strength, so you understand how you compare to others in your market.
“Our TravelAds campaign performed well and we are very happy with the results. The system is very easy to use, and the live reporting feature allows me to check results any time I want.”

Yuki O.

Keio Plaza Hotel, Japan

FAQs

Absolutely! They’re designed to be used together and as standalone tools. For example, you might be a VIP Access property running a package promotion to attract travelers who plan ahead, while at the the same time leveraging a same-day deal to offset last-minute cancellations.

This video provides more information on TravelAds bidding and budgets. You can go slow at the beginning, with $0.25 cost per click and a daily budget that feels comfortable, and learn what works for you. Our Media Solutions team is happy to help; you can ask a question or, if you’re ready, sign up for an account

No, although before you begin, you should review our promotion guidelines. Then feel free to participate in any of our campaigns or promotions – and remember, you can always design your own.

Check out this video on increasing visibility for more context.  Strategies for using Accelerator vary depending on business need. Some partners are very precise, adding an Accelerator only when they need to fill rooms.  Others run an Accelerator for a longer period, paired with a promotion targeting a specific audience – e.g. travelers who book early. It’s easy to test, learn and adjust until you find an approach that works best for you.

Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing and other marketing programs. If you have any problems, our local teams are ready to help.

Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.

An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.

At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning and booking travel. They often plan far in advance, stay longer at your property and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.

We are one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity and more. Learn more in our About Us section.

No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.

You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.

Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing. 

As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at check-out. You can also have guests pay you directly at check-out and compensate Expedia Group.

To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.

It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.

In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing and social media promotion to attract consumers from around the world to your market and individual property.

We are constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.