Campaigns & promotions

Our marketing teams have the best job in the world—enticing travelers to daydream about (and book) their next trip. Leverage their work to achieve your booking goals.  

Best for:

All properties

Used for:

Attracting travelers, standing out from competitors

Benefit:

Achieve booking goals faster with flexible, proven programs

Overview

Capitalize on the demand in our marketplace – motivating the right travelers to book, when you most need them to act. From offering discounts to participating in media campaigns, our proven programs will help you attract travelers and stand out from the competition.

  • Easily achieve specific business goals – last-minute bookings, long-length stays, etc.
  • Increase overall booking volume.

How Campaigns work

Expedia Group routinely engages with travelers, enticing them to plan their next trip by promoting amazing locations, travel at specific times of year and last-minute getaways. We connect through promotional events, regular communication and media campaigns that involve social media, print and television advertising.

 

You can benefit from the demand we create by joining a campaign. Signing up is easy and the requirements are straightforward – agree to offer a pre-set minimum discount during specific travel/reservation dates. In no time, you’ll attract the travelers who are starting to plan their next adventure.

 

Travelers booking package promotions on Expedia Group stay twice as long, book earlier and have lower cancellation rates than the average.

Expedia Group, 2018

About promotions

There are numerous options for using discounts to achieve your booking goals.

  • Members-only: Attract travelers who, on average, book twice as many nights and spend twice as much as non-members.
  • Package promotion: Entice travelers who book earlier and have lower cancellation rates by packaging your hotel with a flight.
  • Value Add promotions: Add an extra – e.g. a free breakfast, parking or spa credit – to tempt travelers without discounting.
  • Early booking: Reduce the risk of unbooked rooms by offering lower rates to travelers planning weeks and months in advance.
  • Create your own: Offer a free or discounted room for a specific length of stay.
  • Same day deal: Fill rooms that might go unbooked with a targeted, recurring discount for travelers who book and stay the same day.
  • Sell tonight: Identifies still-available inventory for rate adjustments (based on current market pricing). Participating rooms can fluctuate, some traveler targeting is available.

“Value Add promotions are a great way to encourage a guest to book with us, while keeping our average daily rate strong.

Robert L.
VP, Revenue Optimization & Customer Care
Independent property, USA

FAQs

Absolutely! They’re designed to be used together and as standalone tools. For example, you might be a VIP Access property running a package promotion to attract travelers who plan ahead, while at the the same time leveraging a same-day deal to offset last-minute cancellations.

This video provides more information on TravelAds bidding and budgets. You can go slow at the beginning, with $0.25 cost per click and a daily budget that feels comfortable, and learn what works for you. Our Media Solutions team is happy to help; you can ask a question or, if you’re ready, sign up for an account

No, although before you begin, you should review our promotion guidelines. Then feel free to participate in any of our campaigns or promotions – and remember, you can always design your own.

Check out this video on increasing visibility for more context.  Strategies for using Accelerator vary depending on business need. Some partners are very precise, adding an Accelerator only when they need to fill rooms.  Others run an Accelerator for a longer period, paired with a promotion targeting a specific audience – e.g. travelers who book early. It’s easy to test, learn and adjust until you find an approach that works best for you.

Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates and keeping your listing up to date. Many partners opt to use a connectivity provider to link our systems and automatically perform daily tasks. They log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing and other marketing programs. If you have any problems, our local teams are ready to help.

Yes. Expedia Group partners have access to a suite of tools and data insights that help you develop and execute a profitable revenue management strategy. We're constantly innovating and publishing best-practice guidance to support your success.

An online travel agency (OTA) is a key part of your distribution strategy. If your goal is to reach more travelers and attract those who will be happiest at your property, an OTA can help.

At Expedia Group the breadth of our travel supply attracts travelers who are researching, planning and booking travel. They often plan far in advance, stay longer at your property and spend more. In addition to helping you fill your rooms, we provide tools and market insights to help you provide outstanding guest experiences and grow your business.

We are one of the world’s leading travel marketplaces, with an extensive brand portfolio that includes both globally recognized and locally relevant travel brands, including Expedia, Hotels.com, Orbitz, Travelocity and more. Learn more in our About Us section.

No. To keep your workload to a minimum, we automatically email the guest to confirm the reservation.

You can easily cancel a reservation on behalf of a guest in Partner Central. If a cancellation fee applies, you can charge the linked Expedia Virtual Card on the cancellation date.

Yes. The Messages tool in Partner Central allows communication with guests before they arrive and we're happy to include check-in instructions with your property listing. 

As an Expedia Group partner, you choose how you want to accept guest payments. Options include leveraging our secure payment processing to have travelers pay online when they book and charging an Expedia Group issued virtual credit card for payment at check-out. You can also have guests pay you directly at check-out and compensate Expedia Group.

To appeal to the broadest number of travelers, you can choose to offer both options and let the guests decide what's best for them.

It isn't a problem if your property doesn't accept credit cards. We'll make sure your listing communicates how you accept payment (cash, check, credit card, etc.) so travelers are prepared when they arrive. We'll confirm with you in a call to welcome you to the Expedia Group family.

In addition to providing an easy-to-use and secure experience for travelers to book your rooms, Expedia Group invests heavily in advertising, digital marketing and social media promotion to attract consumers from around the world to your market and individual property.

We are constantly mining our data for insights and emerging travel trends so we can both innovate and develop the best set of free and robust tools that enable you to grow your business. We also operate traveler and partner support centers to help solve the sticky logistical issues that inevitably arise when people set out to explore the world.