The COVID-19 pandemic has impacted tourism worldwide, and Janet has seen the effect in Taiwan and at the property. By setting up a long-term booking strategy, Janet is confident that she can capture bookings from travelers eager to explore the world again, when it is safe.
The promotions also help encourage travelers to book now for dates months ahead, even if they’re uncertain about when they might travel again.
Janet and the Beiman WOW Poshtel team are taking advantage of the slower pace right now to renovate their rooms and are looking to their new long-term booking strategy to drive room nights well into the new year.
Travel will surely return, and hotels that adopt a long-term booking strategy by adding inventory for 6 to 12 months in advance will be well positioned to capture more bookings in the months and years to come.