One of the most visited vacation destinations in the world, The Walt Disney World Swan and Dolphin Resort in Florida attracts a lot of families. But when the pandemic hit, the property faced challenges as travel slowed and Disney World attendance dropped.
The hotel’s Revenue Manager, Kushan Abayasekera, is responsible for increasing exposure and driving demand. When travel volume began to slow, he needed to figure out how to adapt to this changing market – fast!
Due to the reduction in bookings, it was difficult to advocate for Disney headquarters to invest funds in marketing. But with the benefit of several previously scheduled large events, Kushan had some time to figure out what to do next.
After talking with Vicki, his Market Manager, Kushan began with setting up packages and display and travel ads on Expedia sites. With the high volume of traveler visits, Kushan was able to get word out about the health and safety steps the resorts were taking, which helped give guests the confidence to book.