The DaeYoung Hotel Seoul, located in the popular Jung-gu district, is just a short walk from the renowned Namdaemun Market, the oldest and largest traditional market in Korea.
In this bustling city, competition is tough. During the peak season, the DaeYoung Hotel is usually fully booked, but attracting travelers in the off-peak season can be a challenge. Mr. Young Min Jang, the hotel’s Reservation Manager, is responsible for managing the hotel’s OTAs and for finding ways to keep the DaeYoung Hotel competitive.
Prior to 2019, the hotel would sometimes see discrepancies across distribution channels from the rates the hotel had manually entered. Once aware of the discrepancy, they would have to manually adjust rates multiple times to maintain the same pricing strategy across channels. The labor-intensive effort was required to stay consistent and placed a significant time demand on Mr. Jang and his team.