Responding to COVID-19. Global restrictions on travel are impacting livelihoods across our industry. We’ve consolidated the information, tools, and policy updates and created a COVID-19 Resource Center to help guide your recovery strategies. We sympathize with the difficult decisions you may be facing and hope you, your staff and families remain healthy.

What do travelers want today?

It’s been a bumpy ride for the travel industry, but clearer skies are ahead.  

COVID-19 changed how people plan, book, and take trips. Our annual global research provides you with a direct look into travelers’ minds and expectations, plus key recommendations to help you stand out to prospective guests and deliver an experience that keeps them coming back again and again.

FEATURED

The top 14 ways to drive reservations and revenue in 2021

The top 14 ways to drive reservations and revenue in 2021

People are excited to get away in 2021. But how they plan travel has changed since the pandemic. Discover what travelers want today and how you can capture their attention as travel returns.

New research. Travelers changing expectations

New research. Travelers changing expectations

Success today means understanding who will travel first, and when and how they intend to book their stays. This report is your guide. Inside you’ll learn how to prepare your property for new booking behaviors, and get a 12-point action plan to stand out.
Success today means understanding who will travel first, and when and how they intend to book their stays. This report is your guide. Inside you’ll learn how to prepare your property for new booking behaviors, and get a 12-point action plan to stand out.