Understanding the new traveler mindset

From price and flexibility to sustainability and inclusion, do you know what is most important to your customers when they travel this year? 

Our latest research reveals how traveler preferences have shifted due to the pandemic and how they vary across different geographies, age groups, and travel experiences. 

Find out what travelers value 

Click to download the main Traveler Value Index report in English. 

Scroll to the bottom of the page for snapshot reports for the hotel, vacation rental, airline, car rental, and cruise industries, as well as options to download the reports in English (US/UK), French, German, Japanese, Portuguese, and Spanish. 

 

Get the main report now

The Traveler Value Index 

Our research points towards an optimistic outlook for travel in the second half of 2021 and beyond. 

Travel is the top priority

More than a third (34%) of travelers have larger travel budgets now compared to 2020. In fact, nearly one in five (18%) expect travel to be the thing they spend the most on in 2021. 

Vacation days over a pay raise

More than a third (36%) of travelers would trade a salary increase for more time off to travel. In fact, nearly three-quarters (72%) say they plan to take a trip in the next 12 months, a surge of optimism welcomed across the global travel industry. 

Increased desire for new places and experiences

People are ready to travel outside of their comfort zone. Three-quarters of travelers are likely to select a destination they’ve never been to before, and nearly a quarter (22%) want a once-in-a-lifetime experience on their next trip.

Vaccines provide a passport to the world

Vaccines are key to reopening international travel corridors, and nearly three-quarters (71%) of travelers are comfortable with the concept of a vaccine passport.

Explore more 

Download the main Traveler Value Index report or dive deeper into industry-specific insights in our snapshot reports. 

Select your desired report and then choose your language. The reports are available in English, French, German, Japanese, Portuguese, and Spanish.

Select your preferred language to download the main Traveler Value Index report.  

Select your preferred language to download our snapshot report for the hotel industry. 

Select your preferred language to download our snapshot report for the vacation rental industry.

Select your preferred language to download our snapshot report for the airline industry. 

Select your preferred language to download our snapshot report for the car rental industry. 

Select your preferred language to download our snapshot report for the cruise industry.