Hotel marketing

People are eager to travel. They’re researching destinations, reading reviews, and dreaming about the perfect place to stay. With so much choice online, how can you get travelers’ attention? Our marketing and promotions tools and resources make it easier to connect with your ideal guests.

 

A solid marketing strategy attracts travelers and delivers results for your business. Use the resources on this page to optimize your listings, encourage post-stay reviews, and everything in between.  

 

A guest-centric guide to hotel marketing strategy

A guest-centric guide to hotel marketing strategy

A good marketing strategy will align to your business goals, identify high-value guests, articulate why your property is the perfect place for their next holiday and prioritize the best channels to reach them. This step-by-step guide will help you craft that action plan, giving your marketing a clear purpose and drive results.

Your OTA profile: Linking guest expectations with experience

Your OTA profile: Linking guest expectations with experience

Your property profile is a great marketing tool. Ensure it makes a great first impression, while accurately shaping guest expectations.
Your property profile is a great marketing tool. Ensure it makes a great first impression, while accurately shaping guest expectations.

The quick guide to effective hotel photography

The quick guide to effective hotel photography

Captivating hotel photography is one of the best ways to attract the travelers you want to book most. Having great photos doesn’t have to be difficult or expensive – check out our top photo tips.
Captivating hotel photography is one of the best ways to attract the travelers you want to book most. Having great photos doesn’t have to be difficult or expensive – check out our top photo tips.

Tips to boost hotel revenue with travel packages

Tips to boost hotel revenue with travel packages

Data shows bundling your rooms with flights and cars maximizes revenue and minimizes cancellations. Learn more and get tips for using packages to drive growth.
Data shows bundling your rooms with flights and cars maximizes revenue and minimizes cancellations. Learn more and get tips for using packages to drive growth.

Tips for making the most of guest reviews

Tips for making the most of guest reviews

Online feedback has a huge influence on traveler decision-making. Learn to shape the expectations of future guests and maximize the impact of your glowing reviews.
Online feedback has a huge influence on traveler decision-making. Learn to shape the expectations of future guests and maximize the impact of your glowing reviews.